Beverly da Silva
Brand Strategy Director
Education
University of Hawai`i (B.A., English Literature with highest honors)
Bev. has more than 25 years experience in branding and creative development and management in Hawaii and San Francisco.
Bev. builds the ES&A brand by:
- Rethinking traditional legal marketing to position the firm as an innovative, next generation law firm in the Hawaii market and beyond
- Creating and implementing integrated strategy that launches business development of the firm as well as each timekeeper
- Developing strategic partnerships within target industries and the community at large to enable long-term growth
- Conceptualizing, writing, designing and/or art directing advertising, collateral and website design and content
- Managing outreach, including marketing communication to clients, press releases, special events, and trade shows
Prior Experience
- Alston Hunt Floyd & Ing, Chief Marketing Officer (2010-2015)
- Macy’s West, San Francisco, New Media
and Brand Development Creative Director
(2001-2009) - Liberty House, Advertising Department
Copy Chief (1995-2001) - Bank of Hawaii, Marketing Department, Internal Communications Administrator (1994-1995)
- Honolulu Publishing, HONOLULU Magazine Associate Editor (1988-1994)
- Bank of Hawaii, Operations Planning Division, Procedures Analyst (1986-1988)
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